Catalina Laschon AFC® is an award-winning Fintech Marketer, Author, and Speaker currently serving as Senior Marketing Manager, North America at Checkout.com. She was headhunted from IBM to lead Payments Marketing in North America and focuses on Account-Based Marketing (ABM), integrated growth marketing, and building brand authority. Catalina has also authored the book “You’re Moving to America… Now What?”, a survival guide for new immigrants, and is recognized for her contributions to DEI initiatives and financial inclusion. She has received several awards, including the Momentum ITSMA Marketing Excellence Award.