Borislava Baeva

Borislava is a seasoned financial leader, currently serving as VP of Finance at Screencastify since September 2024. She founded and led MyStrongCircle as CEO from 2018 to 2024 while simultaneously working as a Fractional CFO, guiding startups through strategic financial growth, including Series A fundraising for Cameo and financial modeling for Kiddo Health. Previously, she held key roles, including Director of Financial Planning & Analysis at Life Fitness and Brunswick Corporation, where she led budgeting, forecasting, and M&A activities. Borislava excels in financial modeling, strategic planning, and operational insights.